How to Make B2B Customers Spend More and Cost Less
Generating B2B sales is quite different from getting B2C customers to make a single purchase. Your sales and marketing strategies should create “sticky” customers in a way that doesn’t risk future profitability. Promotions don’t have to decrease your profit margins.
Download this guide to learn the most effective B2B promotion strategies that not only generate sales, but also increase customer loyalty, customer lifetime value, and sales funnel speed.
This guide was created by our friends over at Apruve, a B2B credit network that connects business buyers, their suppliers, and third-party banks to drive B2B sales through easy, risk-free lines of credit.
The Ultimate Guide to Running Flash Sales and Overcoming Common Failures
Are you considering running a flash sale? If you are, then read our guide first!
Our ultimate guide to flash sales details everything from planning, running, and overcoming common failures of flash sales.
Product Content Strategy: A Better Way To Bring Products To Market
The process of merging supplier catalogs to list products in various sales channels has become a thorn in the side of almost every eCommerce merchant out there. It’s messy, time-consuming, expensive, and it’s causing merchants to lose sales.
Everything You Need to Know About FBA
If you’re asking yourself, “Should I be Using FBA?”, then this guide is for you. It’ll take you through the basics of FBA, and even how to fulfill your first items on Amazon using FBA.
Getting Started With Magento
The Magento implementation experts at Rand Marketing have teamed up with us to create this “Getting Started Guide” to Magento. It’ll take you through the things you need to know to start your online business or to move it onto Magento.
Evaluating Channel Expansion Opportunities
You started a business to make money and to control your own destiny. You started a business to be successful.
And, for most merchants, success means producing sustainable growth over time.
Increase Customer Loyalty By Creating Exceptional Customer Experiences
Do you want the financial benefits of a loyal customer base? Then you need to take steps to increase your overall customer loyalty.
Common practice is to hand out loyalty cards that provide discounts, but loyalty programs are shown to be ineffective at creating loyalty. The data actually shows that consistently positive customer experience is what drives customer loyalty. This white paper explains why that is and what you need to do to build a company that focuses on creating those exceptional customer experiences.
“Multichannel Management Power” Turns Underdogs into Superheroes
Your retail business is made up of super heroes who do their jobs and they do them well. Yet, your company struggles against your competitors’ lower prices, better margins, and more seamless customer experiences. You are losing business, because your super hero team is struggling to work as one. This white paper looks at the challenges faced by the modern retailer and how a multichannel management platform is the answer.
Microsoft Dynamics GP and Magento: Make the Most of Selling Online
There’s a huge opportunity for retailers, manufacturers, and wholesalers as the commerce world moves online. You want to take a slice of that pie, but you need guidance. What technology decisions do you need to make to be prepared for coming wave of eCommerce? This white paper dives into that opportunity and explains how using Magento web store, Microsoft Dynamics GP, and a multichannel management platform will help you take that slice of pie.
A New Home for Stores in a Social Media World
Social media storefronts present a new opportunity for retailers. Unfortunately, it means you have yet another channel with its own unique challenges to manage. In order to reap the benefits of selling on social media, you need to understand how to integrate that channel with the rest of your retail operation. This white paper dives into what you need to know.
