Considering a Shopify Facebook Store? Read this first.

(This post was originally published on October 10, 2017. We’ve updated it for accuracy and completeness.)

Over half (57%) of consumers say social media like Facebook influences their shopping decisions. Shopify is taking note and they’re make it easier to set up shop on Facebook and integrate it with their software.

A few years ago, Shopify released an app called Shopify Facebook Store that allows merchants to set up a fully integrated store on Facebook. Expanding your selling to social media sites can be an excellent tactic to increase traffic to your online store, improve engagement with your Facebook fans, and increase sales.

But, selling on Facebook may not be a tactic that everyone should use.

Let’s dive into how the Shopify Facebook app could help your business, and why you should (and shouldn’t) consider using it.