Common Challenges of eCommerce Catalog Management and How to Improve

(This article was last published on March 30, 2016. It has been updated for accuracy and completeness.)

A difficult part of selling online is managing your product catalog. You could have hundreds or thousands of SKUs to publish across different sales channels like your webstore and marketplaces.

It’s easy then for your product data to become messy and inconsistent. It can be tedious and time-consuming to normalize for all your use cases. This is why many merchants end up settling for subpar product information because it’s simply too much to handle. However, poor product information can lead to other issues like incomplete product listings online.

Here are some common challenges that merchants face with eCommerce product catalog management and what you can do to improve it.

Why All eCommerce Merchants Need Product Catalog Management

(This post was last published on March 23, 2016. We’ve updated it for accuracy and completeness.)

A challenge for most merchants is managing your product data. Today’s customers demand rich, consistent product information. If yours isn’t up to their standards, they won’t have the confidence to buy from you. Learn how to better manage your product data.

Content First Approach Drives eCommerce Conversions

We don’t need to tell you that selling online is highly competitive. Digital marketers and designers work hard every day to find ways to increase conversions. They’re looking for ways to perfect their product pages, checkout process, upselling techniques, navigation and more.

It’s all about creating a personal journey for a shopper that takes them from searching for a product to submitting an order. While there are many ways to increase traffic and eCommerce conversions, we’re going to focus on one area that tends to get overlooked – driving sales through a content focused approach. Whether you’re new to the concept or not, see how merchants successfully use this approach to drive purchases. (more…)

10 Signs That You Need Multichannel Retail Integration

Your multichannel business is growing! Orders are flying in. You’re thinking of expanding to new sales channel like Amazon or an eCommerce website. You’re hiring more staff just to keep up.

With growth though comes growing pains.

Higher order volumes result in more order processing. Each channel adds more inventory to track and orders to invoice. Product descriptions need shared across all channels to remain consistent.

You start to feel the weight of having your systems disconnected. Your processes aren’t streamlined and automated. Your staff is spending most of their days manually entering data from one system to another. You stop focusing on growth and more on how to fix order errors made by your team.

Is it time for you to integrate your multichannel business? (more…)

ERP Evaluation: Choosing an ERP for Your Multichannel Retail Business

Your business is growing. You realize you need a robust backend system like an ERP to manage your processes.

There’s many different types of ERP systems available. How do you evaluate different ERP systems for the one that’s best for your multichannel retail business?

This article will help you choose an ERP that supports specific multichannel retail requirements that meets your customers’ demands. (more…)