Tips for B2B Merchants Launching their First B2C eCommerce Site

B2B companies today are rethinking their online strategies. eCommerce is no longer an afterthought, but rather a can’t miss opportunity to expand your business model and acquire new customers.

Even beyond providing a better experience online for current B2B customers, B2B merchants are taking the leap to sell direct to consumers. It’s a way to differentiate from your competition and tap into new markets.

It can be a little overwhelming though to move from B2B selling to B2C online selling. So, we’ll take an in-depth look at nChannel customer Amax Incorporated, a B2B seller, and how they successfully launched four B2C websites for the first time.  (more…)

What to Look for in a Microsoft Dynamics GP and Magento Integration Solution

(This article was originally published on June 20th, 2013. It has been updated for accuracy and completeness.)

With the growth of online shopping, many retailers are setting aggressive goals for their online sales. To hit those numbers though, there are many steps that retailers must take to attract and keep more customers. Many will focus on the frontend design and content of their Magento website so it’s easy to find, shop, and checkout.

But what about your backend processes? Are you operating as efficiently as you can? How much data are you moving between Magento and your ERP system such as Microsoft Dynamics Great Plains (GP)? Your business processes can have just as much positive (or negative) impact on your customer experience as the design of your website.

Growth requires scaling and your old processes that once seemed efficient might need to be revamped to hit those lofty sales goals. In this article, we’ll look at signs you need to integrate your Magento webstore for operational efficiency and how to pick the best integration solution for your business. (more…)

What to Look for in a Microsoft Dynamics Integration Partner

Integrating your Microsoft Dynamics system can be a big undertaking, but crucial to taking your multichannel retail business to the next step. The first thing you should do is find the right partner for the job. This is the type of project that you want to do right the first time around. Integration projects managed by the wrong vendor can end up being too complicated, time consuming, and waste thousands of your dollars, without delivering a solution that works.

The best way to ensure you find the right integration partner for your Microsoft Dynamics system is to diligently research your options. We put together a list of the top things to look for in an integration partner and their integration practice to aid your search process.  (more…)

How Dynamics GP and eCommerce Integration Improves Customer Experience

eCommerce sales increased 14.6% in 2015 to a total of $341.7 billion. It’s the sixth year that eCommerce sales have grown near or above 15%. And, they’re expecting it to keep climbing.

This is leading manufacturers, wholesalers, and retailers to invest more into their online sales channels. They’re upgrading the technology powering their web stores and expanding to marketplaces like Amazon and eBay.

Retailers have to be wherever their customers are. A multichannel strategy helps you reach them.

But, simply reaching them isn’t enough. You also have to provide the best shopping experience possible.

To do just that, retailers must choose the right eCommerce technology, integrate with their backend system like Microsoft Dynamics GP. This article will help you better understand the best solution for Dynamics GP eCommerce integration. (more…)

How “Mastering” Data in Microsoft Dynamics RMS and GP Overcomes Multi-Channel Sales Challenges

Let’s say that you just started as the new IT guru for a local manufacturer. This manufacturer has Microsoft Dynamics GP and three separate sales channels:

• An internal sales force that sells to wholesale customers
• A POS system (Microsoft Dynamics RMS) for their ten physical stores where they sell to consumers
• A website (powered by an eCommerce solution like Magento) where they sell to everyone

(more…)