Magento SEO: Setting Changes & Tips to Increase Rankings

Many retailers are focused on increasing their social presence or optimizing their online advertisements. But, in fact, 51% of all visitors from B2B and B2C websites come from organic search. This blows paid search and social out of the water.

With the majority of visitors are coming from search engines, it’s critical to optimize your Magento store for search. This post will focus on increasing your Magento SEO ranking. (more…)

How to Build a Customer Loyalty Program That Actually Works

We’ve written about how throwing a loyalty card at a customer doesn’t necessarily make them more loyal. Now, our friends at Sweet Tooth Rewards are chiming in on the RIGHT way to run a loyalty program. Here’s what they have to say…

Many eCommerce merchants will look at their analytics data and say, “If I could just get my existing customers to buy one more time this year, my profitability would increase drastically.”

They are right! According to the Harvard Business Review, a 5% increase in customer retention can lead to a 95% increase in profitability.

But how do you increase customer retention?

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How to Use Magento to Improve Customer Loyalty

In eCommerce, it’s not enough to just have a webstore. Your webstore has to be tailored to exceed your customer needs in order to turn first-time visitors into repeat buyers. As an e-retailer, you know that the ability to stand out from your competitors is what makes or breaks your online business.

If you want to stand out–to be the go-to option for your target customer–you need to build customer loyalty.

Magento is the #3 eCommerce software provider to the top 500 e-retailers in the US and Canada. They have achieved this ranking by giving users the tools they need to reach more potential customers and increase sales. In this post, we’ll discuss how to build customer loyalty to your Magento webstore using some popular Magento loyalty extensions. (more…)

Top 5 Magento Shopping Cart Abandonment Extensions

You’re losing money. But, you’re not alone. All online sellers suffer from cart abandonment issues. Every day you’re losing potential orders online.

With a market flooded with extensions for your Magento web store, it’s hard to figure out which one is best for you. We’ve done the research and narrowed down the choices for you. (more…)

The 5 Best Magento Extensions of 2014

image via magento

“Magento” is more popular than the term “eCommerce”, and searched for twice as often as its competitor Shopify. Magento also powers more than 26 percent of all eCommerce sites in the Alexa top one million sites list. Magento is rapidly becoming the face of eCommerce, because of two reasons: it’s free and it’s open source. Like many open source platforms, the list of extensions can be overwhelming. So, we narrowed it down for you.

These are our top 5 Magento extensions to consider for your eCommerce business. (more…)