Sorted by Tag: eCommerce
How to Use Magento to Improve Customer Loyalty
In eCommerce, it’s not enough to just have a webstore. Your webstore has to be tailored to exceed your customer needs in order to turn first-time visitors into repeat buyers. As an e-retailer, you know that the ability to stand out from your competitors is what makes or breaks your online business.
If you want to stand out–to be the go-to option for your target customer–you need to build customer loyalty.
Magento is the #3 eCommerce software provider to the top 500 e-retailers in the US and Canada. They have achieved this ranking by giving users the tools they need to reach more potential customers and increase sales. In this post, we’ll discuss how to build customer loyalty to your Magento webstore using some popular Magento loyalty extensions. (more…)
Improve Customer Loyalty Using Shopify
Today, over 100,000 businesses use Shopify to power their online stores. Shopify has fine-tuned the process for selling online so much that opening a store is relatively quick and easy for almost anyone.
But, today’s demanding customer requires more than just a webstore. In order to build loyal customers to your Shopify store, you need to consider some new strategies.
How to Get More Shopify Product Reviews
When is the last time you bought something online without reading a review?
Buying a product without any reviews is like going on a blind date. You don’t know what you’ll get, and you only do it if you’re getting desperate. Reviews are important, according to a study by Advances in Economics and Business. It says that 85.57% of participants read reviews “often” or “very often” before they purchase online.
Product reviews are a critical factor in consumer purchase decisions, but many companies are doing nothing to encourage reviews. This blog post will discuss why you need product reviews and how to get them (specifically with Shopify). (more…)
How to Provide Personalized Product Recommendations
To provide product recommendations you really only need two things: products and recommendations.
In the offline world recommendations are easy. You see someone looking at a nice skirt, you show them the matching top. If someone is browsing through videogame consoles, suggest your favorite game.
But what if you can’t see your customer? What if you don’t know how your customer is browsing your store? This is the problem online retailers struggle with, daily.
This blog post will discuss what you need to do in order to provide online product recommendations that actually work. (more…)
Infographic: Top Reasons for Shopping Cart Abandonment
Shopping cart abandonment is a big problem for retailers; a problem to the tune of $18 billion/year. If customers are selecting products in your webstore, then deciding they don’t want to buy, you are leaving money on the table.
Many of the cited offenders are outcomes of mismanaged multichannel strategy.
