Sorted by Tag: eCommerce
Why You Should Use a PIM as Your Item Master
When you started your eCommerce business, just selling on your webstore was enough. But, then you were successful and grew. You added new webstores or new sales channels like Amazon or eBay. That introduced some complexity.
Merchandising (managing product information) in a growing, multichannel business is one of the most important areas of your business to improve. Your ability to do it well has a direct impact on your ability to sell more products.
You probably managed your product data in your eCommerce platform to start. Doing so doesn’t work well as your business expands to new sales channels. You need a Product Information Management tool that is specifically suited to the task.
In this post, we’ll discuss why you need to use a Product Information Management tool as your item master instead of your eCommerce platform.
What We’re Reading: Big Brands Making Big Investments
We’re right in the middle of fiscal-year-budget-setting season. Everyone is figuring out where they want to spend money to grow in 2015. And, we’re noticing a trend: big box retailers are investing heavily in technology that improves the eCommerce, retail, and customer experience operations. This week we’ve got four articles (and you could find many more) that highlight this trend.
You may not have a Walmart-sized budget, but that doesn’t mean you shouldn’t take notice of what these brands are doing. At all levels retail, from the local store to the big box retailer, companies are making investments to win. If you aren’t thinking about doing the same, it’s time to start.
What We’re Reading: Retail Customer Experience, Redefining Loyalty, Supporting Brick-and-Mortar
Today, I’m sharing articles that look at the bigger picture. They all address retail issues from a strategic perspective. Sure, it’s important to talk about execution and specific tactical initiatives. But, ultimately, all of that has to be driven by a strategy, built on a holistic view of the market.
In other words, you’ve got to see the forest through the trees!
Shopify Abandoned Cart Recovery: How Personalization Can Help Lower Your Cart Abandonment Rate
Shopping cart abandonment accounts for $18 billion in lost revenue each year. And, your Shopify webstore is contributing to that loss!
You lose potential revenue every time a customer decides not to finalize their purchase. On average that happens 68% of the time, according to Baymard Institute.
In this post, we’ll discuss why email personalization is the most effective way to re-capture sales after cart abandonment. We’ll also discuss two of the best Shopify abandoned cart recovery apps for implementing personalized emails to reduce shopping cart abandonment.
Listen Up! These are the 5 Best eCommerce podcasts to listen to.
When you run a business, you may not have a lot of time to find new tips and advice. But, podcasts are an exploding medium, chock full of great content that you can digest passively (like while you’re sitting in traffic).
There’s a whole bunch of great podcast content out there that is created to help you run a more effective eCommerce business.
So, to make it easy for you, I picked out the of the 5 best eCommerce podcasts. That way, you don’t have to scour iTunes, hoping to pick a good one.
