Extending your Sales Channel to eBay – 4 Key Areas You’ll Need To Address

Extending Your Sales Channel to eBay

My good friend Miles of InDemand in Australia is the Managing Director of the largest eBay merchandiser down under.  While all of here in the states are enamoured with Amazon, our friends in GMT +10 don’t give Amazon a second look.  eBay is the dominant marketplace in Australia and as Miles will tell you, the rate at which companies are adding eBay to their multi-channel strategy is accelerating.

Extending your sales channel to eBay is not a simple project.  Consider a company that sells products through a traditional store and a web site.  In the store, the Point of Sale system has no need for helping a company categorize products for web shoppers.  ERP systems don’t care about categories and product classifications for web channels either which makes for an interesting exercise (and often neglected step…more about that later) when a (more…)