BigCommerce to NetSuite Integration: Questions to Ask When Choosing a Solution

Integrating BigCommerce to NetSuite is a big (but necessary) step for growing merchants. When looking for integration solutions, it can be overwhelming to find and vet numerous providers. Since integration projects take consider time (and money) to implement, you want to make sure you’re choosing the best solution the first time around.

To help you find the best BigCommerce to NetSuite integration solution, we’ve put together a list of some of the most important questions you should be asking solution providers. Answers to these questions will help you understand what you’re getting for your money and will help set solutions apart from each other. (more…)

Content First Approach Drives eCommerce Conversions

We don’t need to tell you that selling online is highly competitive. Digital marketers and designers work hard every day to find ways to increase conversions. They’re looking for ways to perfect their product pages, checkout process, upselling techniques, navigation and more.

It’s all about creating a personal journey for a shopper that takes them from searching for a product to submitting an order. While there are many ways to increase traffic and eCommerce conversions, we’re going to focus on one area that tends to get overlooked – driving sales through a content focused approach. Whether you’re new to the concept or not, see how merchants successfully use this approach to drive purchases. (more…)

eCommerce Migration: How to Know When You Should Replatform

Most eCommerce sellers fear migrating their webstores to a new platform. It seems too risky. It takes time, costs money, and requires you to move all your data. There’s so much that can seemly go wrong. They think migrating eCommerce platforms is a fast-track way to ruin sales!

So, merchants often avoid it for as long as they can. But, you really shouldn’t. Migration isn’t going to ruin your sales. Not upgrading to a new platform though could. Your current platform could be holding you back from growth, improving your business processes, and providing a better customer experience.

Let’s take an honest look at your business and see if you’re showing any of these signs that you need to replatform your eCommerce store. (more…)

Need an eCommerce Shopping Cart Solution? Consider These Options

(This post was originally published on June 8th, 2012. We’ve updated it for accuracy and completeness.)

When running an online retail business, you need a reliable eCommerce shopping cart solution. Luckily, there are plenty of eCommerce platforms out there to choose from.

So how do you choose the best option for your business?

There are a wide variety of eCommerce shopping carts on the market. Each one comes with a whole host of features built to make your customers have an easy and stress-free experience on your site. The key is determining which online shopping cart best suites your needs based on the technical resources you have available, how much web selling experience you have, and your web development skills.

Here are some of the top eCommerce shopping cart solutions. (more…)

Using Bigcommerce SEO Features To Generate More Traffic To Your eCommerce Site

So, you opened up your new eCommerce webstore on Bigcommerce. Congratulations! But, whom are you going to sell to if you don’t have any traffic to your site? It’s time for some Bigcommerce SEO love.

One of the most important traffic generation strategies you will need to understand is search engine optimization (SEO). This is the art and science of ensuring the different pages on your site rank well in search engine results for the keywords that are related to your business.

This is not a challenge that is unique to Bigcommerce users. Every website must think about how they will execute their SEO strategy. But, this article is about Bigcommerce!

Let’s dive into what Bigcommerce offers in terms of SEO functionality, and how it can help you generate more website traffic. (more…)