8 eCommerce Marketing Tools to Try
Part of growing your online business is choosing and using the right marketing tactics and tools. Your strategy includes everything from creating brand awareness to driving new sales and retaining current customers. As you grow, you can turn to all sorts of different tools that help you manage and execute your marketing strategy. These tools can improve quality and save you time.
To help you choose the right tools, we put together a list of the best eCommerce marketing tools to try for your online brand.
(more…)Are Fulfillment by Amazon’s (FBA) Fees Worth the Cost?
(This post was last published on August 19th, 2019. We’ve updated it for accuracy and completeness.)
In 2019, Amazon reported that they delivered an estimated 3.5 billion packages globally. And, they expect to deliver 80% of their own packages by 2021.
In some ways, Amazon has been making more headlines for their renowned fulfillment network over the marketplace itself. They continue to innovate to ensure packages end up on doorsteps as quickly as possible.
As an Amazon seller, you might be asking yourself, “Should I be using FBA?”
This post explains how FBA works and what you need to consider before joining the program. Keep in mind, it’s not always the answer for everyone!
(more…)Best Shipping Software for eCommerce Sellers
As your order volume grows, shipping becomes both time-consuming and costly for online sellers. But, fast and accurate delivery is crucial to your customer experience. If you don’t offer fast and affordable rates, potential customers will decide to buy from someone else.
Needing an easier way to process online orders, many sellers turn to shipping software solutions to help with daily tasks like coordinating carriers, printing labels, and managing their returns process.
(more…)Top 5 Order Management Systems
(This post was originally published on April 1, 2015. We’ve updated it for accuracy and completeness.)
As your sales increase, your manual order processing can begin to break down. You take too long to enter data, you’re prone to critical errors like shipping to the wrong address, and you can’t easily track orders for customers.
At this point, your online business is ready for an order management system (OMS), or software built to help you centralize your order processing across sales channels and fulfillment methods. It automates your workflows and helps you control your customer experience.
However, there’s no shortage of order management software available today. To help you narrow down your choices, we compare the top 5 order management systems for you.
(more…)Amazon Lending and Amazon Lending Alternatives
Disclaimer: This guest post from Payability is meant to inform eCommerce businesses about different financing options. It is not intended to be financial advice. We always suggest that businesses do additional research before deciding on a financing option as there are countless other options available.
When you sell on Amazon, you have the ability to reach millions and millions of consumers. The exposure means you can make A LOT of money, but because of Amazon’s payment delay, you don’t actually get that money for at least two weeks.
It’s no surprise then that Amazon sellers often seek outside financing to help cover these cash flow gaps and make investments in inventory, marketing, and other growth areas.
As you may know from personal experience, getting financing from a bank is not ideal as an Amazon seller. After all, your financing needs are likely immediate — for example, if a supplier offers a flash sale on inventory, you’re going to need funds right away so you can take advantage. With banks, the application process alone can take several weeks. Not to mention, approval rates for small and online businesses are low.
Fortunately, there are other financing options to consider as an Amazon seller. Here, we break down Amazon Lending, Payability, and other alternatives so you can find a solution that will get you the cash you need, when you need it.
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