Why Manufacturers and Distributors Should Sell Online
Most B2B companies are tackling eCommerce head-on. Realizing the opportunity that online selling represents, manufacturers and distributors are investing in new technology to transform their online presences into personalized buying experiences.
Forrester predicts the B2B eCommerce industry to hit $1.2 trillion in the U.S. by 2021. Despite this, some B2B sellers are reluctant to sell online. It’s understandable that digitally transforming your business is overwhelming, but sellers can’t ignore it any longer. An online presence isn’t a nice-to-have, but rather a requirement for manufacturers and distributors to sell to the next generation of B2B buyers.
See the top reasons why B2B sellers should stop dragging their feet and start selling online.
(more…)Top Direct-to-Consumer (DTC) Brands
Direct-to-consumer brands are disrupting the retail landscape both online and in-store. These digital native merchants have strong brand identities that resonate well with their audiences. Their hyper-focused on the customer experience, changing the way retailers should think about customer interactions. Most importantly, they’re taking control of their consumer data allowing continuous innovation and improvement.
Direct-to-consumer is a winning formula in retail right now and more brands are popping up than ever before. Look at why this retail model works and some of the top DTC brands out there now.
(more…)What We’re Reading: Customer Data, Returns & Retail Strategy
This week we’re reading a variety of topics that include when shoppers will share data, why gift returns are out of control, and why retailers need to slow down. Read the articles below!
(more…)What We’re Reading: Holiday Patterns and Increasing CLV
This week we’re reading a variety of articles that include how many holiday shoppers hit stores after Thanksgiving, how to increase your customer lifetime value (CLV), and when customers shop online vs. in-store. Read the articles below!
(more…)5 Challenges of Endless Aisle for Retailers
(This post was last published on May 4th, 2016. It’s been updated for accuracy and completeness.)
Retailers are missing out on nearly $1 trillion in in-store sales because they don’t have on hand what their customers want to buy. When customers can’t find what they want on your shelves, they’re quick to shop online or with one of your competitors.
There’s a lot of reasons why your shelves might be empty like miscalculating labor costs, customer satisfaction, and poor communication between vendors and retailers. To combat this problem, retailers of all sizes are turning to technology to ensure their shelves stay stocked, or appear to have an endless aisle of products consumers are looking for.
Implementing this retail strategy isn’t easy though. This article discusses some of the common challenges of deploying an endless aisle program.
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