What We’re Reading: Gen Z, Data Analytics, eCommerce Metrics
This week we’re reading a variety of articles that include why Gen Z shoppers love shopping in-store, how to leverage data analytics, and why eCommerce metrics you should be tracking. Read the articles below!
(more…)Amazon Statistics: Need To Know Numbers about Amazon [Infographic]
(This post was last published on January 24, 2018. It has been updated for accuracy and completeness.)
Amazon.com is by far the most popular online retail site in the U.S. They continue to amaze us with the sheer volume of products sold and shipped as a marketplace. We complied Amazon’s latest statistics in one place so you can see how they continue to dominate. (more…)
What We’re Reading: Amazon, BOPIS, and DTC
This week we’re reading about consumers’ mixed feelings about Amazon, how to win at BOPIS, and why some DTC brands won’t sell on Amazon. Read the articles below!
(more…)Should B2B Merchants Sell on Amazon or Their Own Web Store?
While manufacturers and distributors have been selling online for over 20 years, many merchants are still trying out eCommerce for the first time. Selling online today is more challenging than ever. Buyers want more than a simple online portal for repeat purchases. Instead, they’re demanding sophisticated online shopping experiences not far from what they’re used to for personal purchases. B2B merchants should look to build out an eCommerce presence that acquires new customers, serves existing, and overall creates a healthy revenue stream.
eCommerce is a strategic investment that takes considerable time and resources, not to mention it’s usually a cultural shift for a B2B organization too. One of the first decisions you might make is whether to sell on a marketplace like Amazon or make the investment in your own branded web store.
This guide walks you through the differences of these go-to-market eCommerce strategies and why the answer is probably that you should be selling on both.
(more…)For eCommerce: Preparing for Chrome Update for SameSite Cookies
In case you missed it, Google Chrome will change the way they handle SameSite cookies for security purposes, which could impact your eCommerce site and other apps reliant on cookie tracking. Even if most of your users don’t use Chrome, Microsoft and Mozilla have indicated that they plan to implement similar policies on their own timelines.
If you sell online and any of your applications use cookie tracking (which they most likely do), you could be impacted by this update. It’s important you familiarize with this Google Chrome policy and check its impact on your site.
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