This week we’re reading a variety of articles that include how CPG advertisers are competing against Amazon, why shipping speed is so important to consumers, and how Target is winning. Read the articles below!
CPG Brands vs Amazon
To help ward off Amazon, CPG advertisers are seeking data relationships with retailers
See how some of the largest CPG companies are now rethinking how they work with their biggest retailers and viewing them as potential marketing platforms.
Shipping Speed
Shipping speed big consumer focus
This latest survey shows that more and more consumers are citing shipping speed as important and continue to worry about shipping delays and theft.
How Target is Winning
Is Target killing department stores and specialty stores?
See how Target is making gains in apparel and online sales, which is driving up their share prices.
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