Sorted by Topic: Merchandising
Product Attributes: How to Make Your Product Data Market Ready
The product information you show in digital channels is wrong far too often. The problem is usually rooted in where you keep your product data. When it’s wrong in your internal system, it is then listed incorrectly on your website or marketplaces.
Inaccurate product data has a serious, and usually underestimated, negative impact on your business. This issue directly affects the customer experience. It impedes the customer’s ability and/or willingness to buy from you.
In this post, we’ll talk about the importance of having products listed with correct attributes and how to do it through bulk editing. The system you use to manage your items must have certain capabilities. You’ll understand why a product information management (PIM) system is the ideal place to do this. (more…)
Choosing The Best Magento POS Integration For Your Company
Since you’re reading this post, you’re probably looking for a Magento POS (point-of-sale) integration. But, you may be approaching it all wrong.
You don’t necessarily want to look for the POS system that works best with Magento. First you need to figure out what POS system works best with your company. Once you determine that, then you make sure it integrates with Magento.
In fact, according to Point of Sale News, the number one mistake people make when choosing a POS system is not understanding their businesses needs. So it’s essential to focus on the best POS system for your company, not for Magento.
This blog post will cover what to look for when choosing a Magento POS integration for your company. It will recommend two POS systems we know work great with your company and Magento. It’ll also discuss one of the POS systems designed specifically for Magento.
How an Amazon Inventory Management System Helps You Maximize Earnings
(This post was originally published on November 15, 2013. We’ve updated it for accuracy and completeness.)
Like many other retailers, you’ve decided to take your share of the opportunity to sell on Amazon. Who wouldn’t want access to the world’s biggest eCommerce marketplace?
But, what you may not realize (until you’ve done it) is how quickly orders come in. If you’re a growing retailer who has been managing inventory by hand, Amazon-sized quantities of orders will bury you.
In this post, we’ll dive into why you need an Amazon inventory management system to keep ensure you can seize the most opportunity possible from Amazon.
Why You Should Use a PIM as Your Item Master
When you started your eCommerce business, just selling on your webstore was enough. But, then you were successful and grew. You added new webstores or new sales channels like Amazon or eBay. That introduced some complexity.
Merchandising (managing product information) in a growing, multichannel business is one of the most important areas of your business to improve. Your ability to do it well has a direct impact on your ability to sell more products.
You probably managed your product data in your eCommerce platform to start. Doing so doesn’t work well as your business expands to new sales channels. You need a Product Information Management tool that is specifically suited to the task.
In this post, we’ll discuss why you need to use a Product Information Management tool as your item master instead of your eCommerce platform.
Listen Up! These are the 5 Best eCommerce podcasts to listen to.
When you run a business, you may not have a lot of time to find new tips and advice. But, podcasts are an exploding medium, chock full of great content that you can digest passively (like while you’re sitting in traffic).
There’s a whole bunch of great podcast content out there that is created to help you run a more effective eCommerce business.
So, to make it easy for you, I picked out the of the 5 best eCommerce podcasts. That way, you don’t have to scour iTunes, hoping to pick a good one.
