Sorted by Topic: Merchandising
How Product Information Management Solves Common Problems with Your Clients’ Product Data
When you’re an eCommerce solution provider (agency, developer, etc.), your job is to help your clients grow their businesses—to help them expand into to new sales channels like an online webstore and/or marketplaces. An integral part of this process is prepping and managing their existing product data.
Your clients’ success depends on their ability to attract and sell to new customers through rich, accurate product listings. But, the problem is that clients turn over to you their messy, inaccurate product data.
In some cases, you might even turn down a client because their data isn’t worth dealing with. It’s difficult, time-consuming, and expensive to just clean up your clients’ data in preparation for expansion.
This post will discuss the common problems that you come across when dealing with your clients’ product data. We’ll then provide product information management best practices for solving these problems. (more…)
IRCE 2015: What we’re looking forward to.
IRCE 2015 is just around the corner, June 2-5 in Chicago to be exact. We’re gearing up for the event and we’re excited!
The Internet Retailer Conference & Exhibit is one of the biggest retail events in the country, featuring more than 200 speakers and an exhibition with over 600 companies. This is a big time event if you’re a retailer, e-tailer, distributor, or basically anyone who has a reason to read this blog.
We’re sending a team to the event, which includes yours truly, and here’s what we’re most excited for. (Maybe it’ll help you figure out how to navigate all of IRCE’s awesome content.)
What We’re Reading: Admired Retailers, SMB Retail Growth, Product Information
Sometimes I have a running theme for the content I share in What We’re Reading. Sometimes, like this week. I don’t. These are just three articles that have a good message, and I think they are worth reading. I hope you enjoy.
How Merchants Can Prepare for the 2015 Back-to-School Shopping Season
Back-to-school (BTS) and back-to-college (BTC) shopping is the second biggest retail event for merchants, behind winter holidays. Back-to-school shopping is no longer the one-day spree of stocking up.
Today’s consumers are specific about what they want, and they will take the time to find it.
Retailers have an opportunity to capitalize on this attitude shift. If you don’t capitalize on that opportunity–to get the most out of the back-to-school market–you’re missing out.
It’s not even summer yet, but merchants should begin their preparation for 2015 back to school shopping now. The school shopping season can start as early as June, and it peaks in August. Prepare early to give yourself a better chance to compete successfully.
We’ve created below a list of things that you should be thinking about this next month or two. They’ll help you prepare for the 2015 back-to-school shopping season. (more…)
What We’re Reading: Customer Experience, Big Data for Marketers, Differentiating Your Product Pages
Here’s all the great stuff we’re reading this week!
