Sorted by Topic: Merchandising
What We’re Reading: Preparing for Silly (Holiday) Season
It’s about that time again. Time to prepare for the hordes of holiday season customers who come trampling through your doors (digital and brick & mortar). Naturally, when the time comes for you to prepare, media jumps right on board. These are some of the best ones we read this week.
What We’re Reading: Throwback Retail
We spend a lot of time focusing on the future of retail, the future omnichannel, the future of eCommerce, etc. But, there’s a lot of value in looking backwards, too!
There’s wisdom in the past. There’s experience. There are stories from which you can learn. This week we’re reading about the past, and how it can help you in the future.
Merchandising Tips for the Modern Retail Brand
If you’re responsible for merchandising, your job is really complicated these days. You’re facing a retail environment unlike any we’ve ever seen. It’s exciting, but it can also be overwhelming.
Retail brands are expected to sell through multiple channels. They are expected to provide a consistent experience across them. But, this puts a heavy burden on the merchandisers who are responsible for architecting that experience.
This article will summarize today’s merchandising challenges and provide tips for overcoming them.
Why Product Information Management (PIM) is Vital for B2B Selling
Whether you’re a distributor, wholesaler, or manufacturer, you rely on your master catalog of product data. It’s your lifeline. It’s how you communicate and work with your partners, both resellers and retailers.
But do you currently manage your master catalog the best that you can? Is your data quality where you want it to be?
It’s probably not. You know you need to improve it. In this post, we’ll discuss how a Product Information Management (PIM) system can significantly improve your master catalog and help you seize new selling opportunities. (more…)
10 Reasons Why Mobile Will Make or Break Your Back-to-School Success [INFOGRAPHIC]
When it comes to back to school 2015 trends, one theme stands out as the most important: mobile. Mobile devices account for 19% of all U.S. retail eCommerce sales, and this figure is estimated to reach 27% by the end of 2018 according to Corra. In fact, 69% of ALL smartphone users use an Amazon app (as shown in our eBay vs Amazon selling infographic).
Mobile is quickly becoming one of the, if not the, most important aspect of a retailer’s marketing strategy. That includes your back-to-school strategy.
This post will cover some of the most interesting and consequential statistics found in our new infographic “10 Reasons Why Mobile Will Make or Break Your Back-to-School Success”. (more…)
