Sorted by Topic: Merchandising
How to Increase Sales by Improving Your eCommerce Product Management Strategy
Thirty percent of US online adults cite that they would consider buying from an online retailer they had never previously purchased from, if the retailer offered detailed product information.
Consumers spend more time researching product purchases online before they buy. This makes quality product content on your eCommerce store more important than ever. It’s all a part of a better customer experience, which can lead to an increase in your eCommerce sales.
This article will discuss the many benefits of improving your eCommerce product management strategy and the capabilities needed to do so. (more…)
What We’re Reading: The Importance of Product Content
High quality product content is essential for omnichannel retailers going forward. Read how product content can impact the customer experience, customer loyalty, and your success as an omnichannel retailer. (more…)
Amazon Product Listing Optimization Best Practices
Many sellers see Amazon as a huge opportunity for their business. What they don’t realize though is how tough the potential competition is that they face. As Amazon’s seller base grows to over 2 million sellers worldwide, competition for selling also grows.
Customers rely on your Amazon product listings to find your products and then compare you to other sellers, both on Amazon and off. The information you provide helps a customer determine whether or not they want to buy from you.
However, optimizing and managing your Amazon product listings is often a pain point for sellers. In this article, we’ll help you understand what information and tools you need to create high quality Amazon product listings. (more…)
What makes a good product listing page?
My wife and I just moved into a new house, and I finally have a “man cave”. That means I need (yes, need) to buy a television to be the centerpiece, and I’ll be shopping online.
I figured I would use this opportunity to talk you through the anatomy of a good eCommerce product page. There are some good ones out there, and some really bad ones, and I’d like you to know the difference. Plus, I get to shop for a TV while I work!
We’ll look at four examples that represent four different levels of product listing maturity. I’ll also help you understand what you need to do to improve your product listing pages.
What is product content management?
At first glance, “product content management” seems like another meaningless buzzword.
There are a lot of vendors touting their product content management systems. There are very few of them actually talking about the practice of product content management.
If vendors only use the term in an attempt to differentiate from the product information management marketplace, but still basically sell PIM, then what does “product content management” even mean?
Well, fear not!
Product content management is actually a merchandising discipline that is worth understanding. It incorporates aspects of retail merchandising, digital marketing, and content strategy into one discipline. And, I’m going to actually give a real explanation for what it means, through the rest of this post.
