Kits and Configurable Products: How Retailers Can Support Them

Merchants depend on different product promotions to sell their items. One type of promotion consists of grouping products together to form a new  assortment.

For example, a beauty products seller might group together shampoo, conditioner, body wash, and face soap all together for a special promotion. These new product groupings are referred to as kits or configurable products. Retailers use them as part of their sales strategy to increase sales.

However, managing kits or configurable products in your software system can be complex. This article will cover what merchants need to support these types of product groupings. (more…)

A Guide to Improving B2B Product Catalog Management

The B2B industry is always evolving. Emerging trends force B2B companies to shift their strategies. Multichannel and eCommerce initiatives are driving change in how B2B companies manage their product catalog.

For example, 69% of B2B companies say they expect to stop printing a catalog within five years. Online catalogs are replacing print.

Product catalog management is an integral part of your B2B business and this guide will help you improve it to meet today’s demands. (more…)

eCommerce Product Photography: What Is a Clipping Path Service?

This blog post is a guest post by our friends over at Removebackground.com. They are experts in professionally editing product photography for online retailers and have agreed to share this information with our readers at Multichannel Insights.

Have you ever tried a clipping path service? Or perhaps, I should ask, do you know what a clipping path service is? The truth is, being an eCommerce retailer you cannot use a service you don’t understand well. First things first; let’s learn more about it. (more…)

How an eCommerce Content Marketing Strategy Can Increase Sales

Content marketing is more than just a buzzword. It’s a strategy that all types of retailers can (and should) undertake. In today’s world dominated by demanding buyers and fierce competition, content marketing is one strategy you can use to increase your sales.

In this article, we’ll cover what content marketing is, how it can help drive sales, and some content ideas. (more…)

eCommerce Marketing: The Five People Your Team Needs

There are a ton of tips and tricks out there about eCommerce marketing. Some of them are great. Some of them are terrible. But, tips and tricks tend to overlook the fundamental core of your business: people.

It isn’t the blog posts or the Facebook ads or the Shopify theme that makes your business succeed (or fail). It’s the people who produce all of those things. It’s your marketing team. It’s the people who drive revenue.

This post will tell you the five people you need on your eCommerce marketing team to be successful with eCommerce. This content is a summary of my presentation at the South Florida eCommerce Expo, entitled The Five Marketers Your eCommerce Business Needs. The slides have been included at the end of this post.

(more…)