Sorted by Topic: Merchandising
Common Challenges of eCommerce Catalog Management and How to Improve
(This article was last published on March 30, 2016. It has been updated for accuracy and completeness.)
A difficult part of selling online is managing your product catalog. You could have hundreds or thousands of SKUs to publish across different sales channels like your webstore and marketplaces.
It’s easy then for your product data to become messy and inconsistent. It can be tedious and time-consuming to normalize for all your use cases. This is why many merchants end up settling for subpar product information because it’s simply too much to handle. However, poor product information can lead to other issues like incomplete product listings online.
Here are some common challenges that merchants face with eCommerce product catalog management and what you can do to improve it.
(more…)How Recommerce is Changing the Fashion Industry
If you’ve been paying attention to the online fashion industry, there’s a new trend. Instead of buying new clothes, more consumers are turning to renting, reselling or thrifting clothes. In fact, secondhand, subscription, and rental are the top 3 fastest growing categories. This new trend called recommerce is starting to gain traction as consumers looks for sustainable and affordable ways to fill their closets with variety and value.
So, what is recommerce exactly? Learn more about why consumers are renting and buying secondhand fashion, and what’s going on behind the second to make recommerce as accessible as ever.
(more…)Why All eCommerce Merchants Need Product Catalog Management
(This post was last published on March 23, 2016. We’ve updated it for accuracy and completeness.)
A challenge for most merchants is managing your product data. Today’s customers demand rich, consistent product information. If yours isn’t up to their standards, they won’t have the confidence to buy from you. Learn how to better manage your product data.
(more…)Ethical Issues in eCommerce: Are you violating any of them?
(This post was originally published in April 2015 and updated in November 2017. We’ve updated it for accuracy and completeness.)
We spend a lot of time talking about things that build our eCommerce business; things like marketing and SEO and data analysis. But, most people who expand their business to the web forget about some of the fundamental ethical issues at hand.
Josiah Stamp, an early 20th century economist, said, “It is easy to dodge our responsibilities, but we cannot dodge the consequences of dodging our responsibilities.” That was a century ago, but in a modern world, which is more transparent than ever, business ethics remain extremely important.
If you run an eCommerce business, you need to understand the ethical implications of your business. Ethics are good for the soul. But, they’re also good for the bottom line.
This post dives into the ethical issues in eCommerce that you should be thinking about.
ERP Evaluation: Choosing an ERP for Your Multichannel Retail Business
Your business is growing. You realize you need a robust backend system like an ERP to manage your processes.
There’s many different types of ERP systems available. How do you evaluate different ERP systems for the one that’s best for your multichannel retail business?
This article will help you choose an ERP that supports specific multichannel retail requirements that meets your customers’ demands. (more…)
