Sorted by Topic: Market Expansion
What We’re Reading: Black Friday/Cyber Monday 2014 Recap
The Thanksgiving-Black-Friday-Cyber-Monday mega weekend has come and gone. We’re over the first major hurdle of the retail silly season. Though we know you’re focused on continuing to rack up your holiday sales, now is a good time to look back at how the weekend went. Early reports are showing some significant growth and some notable trends. The key takeaways: you need to focus on digital and you need to invest in mobile.
The Outdoor Industry: Why you need to invest in a multichannel strategy.
Not meeting your customers’ demands can mean the end of your company’s growth. Your competition sells through multiple channels. They offer fast delivery and different options for returns. If you aren’t doing the same, you are losing business to your competition.
This is true in virtually every market, but we’ll dive into some specifics in the outdoor industry to make it more tangible. If you’re not an outdoor retailer, think about how your industry faces similar challenges. They likely apply to you, too.
(more…)
What We’re Reading: Small Business Saturday, Customer Experience, The Golden Age of Retail
Although our software and services are enterprise class and support customers with billions of dollars in transactions, we have a soft spot for our smallest customers. We don’t like to call them “small businesses” though. Because they’ve invested in eCommerce, we believe they are focused and intentional about their future and are aggressively pursuing it. For that reason, we prefer to call them “growing businesses” as we feel that captures the essence of their aspirations.
Frankly, that’s why we’re here, to help them get there. In honor of Small Business Saturday coming up on November 29th, I’ve highlighted a few articles that can help those “small” businesses “grow!”
What We’re Reading: Omnichannel is Dead, Optimized Fulfillment, Retail Evolution
This nChannel wrote about why we use the term “multichannel” when talking about the sweeping retail challenges we help customers address. That is relevant, because it reflects the need for commitment and pragmatism to be successful. Lofty theories and buzzwords sound great in a publication, but don’t help you build your business.
Omnichannel is a buzzword. Multichannel is a strategy.
Have you heard that omnichannel is the future of retail? Do you read case studies and blog posts about being everywhere for your customers, all the time? Maybe you’ve even seen that omnichannel is the next evolution of multichannel.
I’m here to tell you that you’ve been misled!
