How to Win Back Lost Customers using Targeted Content

As a business owner, it’s hard to imagine a worse scenario than losing customers. Frustrating at best and devastating at worst, it’s an often unavoidable part of the business. With the right strategies in place, though, you can increase customer retention. 

There are many strategies you can utilize to increase customer retention and lead development. This guide will discuss how to use targeted content to improve the relationship you have with your audience. You will also learn five steps you can take to win back lost customers.

Shopify Multiple Stores: How to Overcome Common Challenges

(This post was last published on May 17, 2019. We’ve updated it for accuracy and completeness.)

Shopify sellers shouldn’t feel limited to selling through one storefront. Instead, you can use multiple storefronts to diversify your brand.

However, managing multiple Shopify stores comes with its own set of challenges. To some merchants, the idea of managing two unique stores sounds overwhelming and difficult.

We don’t want you to feel that way! It shouldn’t keep you from expanding your business.

In this post, we’ll explain why you should sell on multiple stores, the challenges of doing so, and best practices to be successful.

B2B eCommerce Trends: What Trends B2B Sellers Need to Know About

(This post was last published on October 23rd, 2017. We’ve updated it for accuracy and completeness.)

B2B eCommerce is estimated to reach 20.9 trillion by 2027. Similar to B2C, eCommerce trends for B2B also increased over 2020 amid the COVID-19 pandemic. There’s been a higher demand for online products than ever before. 

Here are the B2B ecommerce trends that are driving these numbers. You’ll want to take note of how these trends will affect your B2B business and the overall industry.

Amazon ASIN: What is an ASIN number?

If you want to sell on Amazon, then you have to understand what an ASIN is and how they’re used. These unique product identifiers are part of Amazon’s selling policies and help shoppers find the items they want. 

If you don’t use ASINs correctly, you can violate Amazon’s selling terms and even lose your eligibility to sell on the platform! 

So, what’s an ASIN number and how do you use it?

7 Apps That Will Improve Your BigCommerce Web store

(This post was last published on January 6, 2015. It has been updated for accuracy and completeness.)

BigCommerce is one of the most popular ways for small businesses to sell products online, and it offers robust ecommerce tools out of the box. That said, users can also take advantage of hundreds of add-ons, customizations, and apps to supplement the platform’s core features and take their ecommerce strategies to the next level.

In this article, we’ll cover seven of the most effective apps for BigCommerce users. These cover everything from A/B tests to omnichannel marketing and live chat support. Adding apps to your BigCommerce approach gives you the opportunity to craft a unique customer experience that will resonate with your audience