Sorted by Topic: Business Performance
The Best Way to Integrate Magento with Google Analytics
(This article was last published on February 26, 2015. It’s been updated for accuracy and completeness by our friends over at 121eCommerce, a seasoned Magento Professional Partner and web development agency specializing in B2B and B2C eCommerce.)
If you run an eCommerce store, data-driven decisions are the best way to improve conversion rates, bring in more sales, and propel your business to new heights.
But how can you get the data you use to make your decisions?
Unlike the owner of a retailer store, for example, you can’t just watch customers and see where they linger – and the items or sections of your store that they ignore.
So what should you do?
Google Analytics is a great place to start. It gives you the tools you need to analyze how your site traffic behaves. And, it’s FREE! As a result, it has become the de facto web analytics platform.
And if you use Magento for your eCommerce store, you should definitely use Google Analytics – it’s easy to integrate, offers excellent features, and is totally free.
In this updated guide we’ll take a look at why Google Analytics is such a great tool for eCommerce entrepreneurs and how to integrate it into your Magento storefront.
(more…)How to Perform Sales Trend Analysis For Your Retail Business
(This post was last published on November 28th, 2017. We’ve updated it for accuracy and completeness.)
Do you know your sales trends by product type, region, or time period? Do you know how much inventory you have of each product?
Most retailers wish they knew more about their sales and customers’ buying habits. They want to know the right levers to push and pull to increase sales and customer satisfaction. However, there are many obstacles in their way that keep them from these insights.
It could be that your data is split between disconnected systems or that you’re dealing with legacy systems that can’t keep up. It’s complicated to converge your sales from different online and offline sales channels for analysis. With the right tools though, this doesn’t have to be a problem for you.
This post will discuss what capabilities you need to perform sales trend analysis and its benefits for your business.
What We’re Reading: Holiday Season Updates
It’s that time of the year again. We made it through the Black Friday-Small Business Saturday-Cyber Monday kick-off to the holiday season. It’s pedal to the metal until after New Year’s. But, insights about holiday shopping behavior are already coming out, so that’s what we’re reading this week.
Bigcommerce & Google Analytics Integration Approaches
Integrating Bigcommerce and Google Analytics is a critical part of setting up your Bigcommerce webstore. It gives you the ability to analyze how site visitors behave, where buyers are coming from, and what you can improve on your site.
Google Analytics is the de facto web analytics platform, and it’s free. There is little reason not to use it. But, unlike other eCommerce platforms, Bigcommerce does not natively integrate with Google Analytics. This blog post will talk about why Google Analytics integration is important and how to set it up.
IRCE 2015: What we’re looking forward to.
IRCE 2015 is just around the corner, June 2-5 in Chicago to be exact. We’re gearing up for the event and we’re excited!
The Internet Retailer Conference & Exhibit is one of the biggest retail events in the country, featuring more than 200 speakers and an exhibition with over 600 companies. This is a big time event if you’re a retailer, e-tailer, distributor, or basically anyone who has a reason to read this blog.
We’re sending a team to the event, which includes yours truly, and here’s what we’re most excited for. (Maybe it’ll help you figure out how to navigate all of IRCE’s awesome content.)
