Steve Weber
Multichannel Professional
Steve’s more than 20 years of industry experience has had a hand in helping hundreds of retailers streamline and improve their supply chain operations.
3 Tips to Create a Great Shopping Experience and Build Customer Loyalty in a Multi-Channel Environment
Last week I wrote a post about why you should sell on Amazon. I touched on the importance of driving efficiency into your Amazon sales process to offset tumbling margins that result from Amazon seller fees and price pressure from competitors. I suggested that by replacing manual processing with automation and integration you could cut costs enough to lower prices, making your products more attractive to buyers.
While price can differentiate you from other sellers, another powerful way to set your company apart is by creating a better buying experience. Stellar service is not quickly forgotten and a great tool to build brand loyalty. If you can hook in a customer by making their purchasing process a pleasing one, they are much more likely to seek you out again for future purchases.
Why sell on Amazon and how to keep up with its cyber speed
I recently read a fascinating article in Fast Company about Amazons CEO, Jeff Bezos, whom they dubbed King Bezos and for good reason. Amazon has accumulated 209 million active customers and $61 billion in annual sales (which is quadruple what it was four years ago). And with his plans to improve Amazons already impressive shipping speeds and to spread into local markets where he can offer same-day delivery, King Bezos has his competitors shaking in their boots.
Is it time for NitroSell customers to Migrate to Magento?
Shortly after the turn of the century, one of the best ways for retailers to dip their toe into the eCommerce waters was to implement an eCommerce add-on specifically designed for their point-of-sale (POS) system. These add-ons gave retailers a low cost and low risk way to quickly gain a presence on the web. Unfortunately, not all software publishers offered these add-ons, so several enterprising companies popped up to fill this void. NitroSell is one such company.
Retailers: Reach More Buyers, Sell More Stuff Right?
Although some retailers think that opening a web store or selling on eBay will automatically increase their revenue, its not really that simple. Many companies who sell through multiple sales channels actually spend more money managing the systems and data associated with new channels than they earn in new sales. (more…)
How to Reduce Shopping Cart Abandonment
I spend a lot of time talking to companies that sell on the web big and small. One of the recurring themes of those conversations is, I wish I could get more shoppers who put items in their cart to actually buy! eCommerce is a multi-step process. First, you jump through hoops to get people to your website, and then you use creative merchandising techniques to get them to put items into their cart. After all that, you really want them to make a purchase. You deserve that, right? But then they leave they abandon their cart midway through the checkout process. Knowing why this happens and how to avoid it is a skill every online seller should have.
