Essential Magento SEO and Social Media Extensions for Your eCommerce Store
If you run an eCommerce site for your business, then you have most likely come across the term search engine optimization. SEO is a vitally important aspect of maintaining a presence online, as it essentially helps your site stand out from the rest by ranking it near the top of specific search engine queries (depending on what you target).
Magento understands the value of SEO and is dedicated to providing its users with a variety of free tools. In addition to that, there are Magento social media extensions available to help your business improve its presence on the worlds most popular social networks. Like SEO, social media now plays a critical role in the success of your eCommerce store, and many social media strategies go hand-in-hand with various SEO techniques.
6 Popular AspDotNetStorefront Extensions for Your Online Store
Functionality and design mean everything to the success of your online store. With so many different shopping options for online users, its important to set yourself apart with a store that is easy to navigate and offers customers a simple checkout process.
Thanks to AspDotNetStorefront, you have a full library of extensions at your disposal, helping you improve not only the look and feel of your site, but essential aspects like the checkout process. (more…)
Sales Receipts as a Marketing Tool
6 ways a printed receipt can increase your profitability:
– Guest post by POSSupply.com
If you are looking for an affordable way to increase sales and encourage repeat business, look no further than your receipt paper roll. In the past, a point of sale (POS) receipt was simply used as a proof of purchase. Many POS terminals, POS printers, credit card terminals and cash registers now offer the capability to print custom messages on every receipt. This low cost tool makes it possible for you to market to your customers, every time they purchase from you.
There are two areas of the receipt that you can print a custom message: the header and the footer. Just printing the bare minimum is a missed opportunity to do some inexpensive and highly effective marketing.
Logos
A receipt is the perfect place for you to further promote your company. At a minimum, your website (if you have one) and logo should be included on every receipt. From there, the next (more…)
Are Digital Receipts the Wave of the Future?
If you have visited an Apple® store in the last few years, you’ve noticed that they offer the option to receive a digital (paperless) receipt instead of a traditional paper receipt at the time of purchase. Other large retailers including WalMart, Nordstrom, Whole Foods, Gap, Sears and KMart are implementing paperless receipts as well. But are receipt paper rolls in jeopardy of becoming a thing of the past? Let’s review what digital options retailers and consumers currently have to choose from:
Retailer Software
Companies like My Receipts, AllEtronic and Seamless Receipts now offer a platform that allows any retailer to offer eReceipts. With this new software, retailers now have the ability to track customer purchases (more…)
Extending your Sales Channel to eBay – 4 Key Areas Youll Need To Address
Extending Your Sales Channel to eBay
My good friend Miles of InDemand in Australia is the Managing Director of the largest eBay merchandiser down under. While all of here in the states are enamoured with Amazon, our friends in GMT +10 dont give Amazon a second look. eBay is the dominant marketplace in Australia and as Miles will tell you, the rate at which companies are adding eBay to their multi-channel strategy is accelerating.
Extending your sales channel to eBay is not a simple project. Consider a company that sells products through a traditional store and a web site. In the store, the Point of Sale system has no need for helping a company categorize products for web shoppers. ERP systems dont care about categories and product classifications for web channels either which makes for an interesting exercise (and often neglected step…more about that later) when a (more…)
