Alex McEachern

Loyalty Marketing Specialist at Sweet Tooth Rewards

Alex is a Loyalty Marketing Specialist at Sweet Tooth. He frequently blogs about the challenges and opportunities in eCommerce today. His areas of expertise are customer retention and loyalty programs, especially online ones. Alex is the primary author on the Sweet Tooth blog and has been featured on various eCommerce media outlets. * Alex is not an employee of nChannel. He is a guest blogger.

01/29/15

Alex McEachern, Loyalty Marketing Specialist at Sweet Tooth Rewards

How to Build a Customer Loyalty Program That Actually Works

We’ve written about how throwing a loyalty card at a customer doesn’t necessarily make them more loyal. Now, our friends at Sweet Tooth Rewards are chiming in on the RIGHT way to run a loyalty program. Here’s what they have to say…

Many eCommerce merchants will look at their analytics data and say, “If I could just get my existing customers to buy one more time this year, my profitability would increase drastically.”

They are right! According to the Harvard Business Review, a 5% increase in customer retention can lead to a 95% increase in profitability.

But how do you increase customer retention?

(more…)

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