5 Shopify SEO Problems & Tips To Solve Them

(This post was originally published on March 26th, 2015. We’ve updated it for accuracy and completeness.)

Organic search traffic is one of the most important factors in your webstore’s success.

You can’t count solely on paid advertising to generate traffic. With proper SEO you should be bringing in free, relevant traffic to your Shopify webstore. But, search engine optimization (SEO) can be confusing!

While there are many factors that go into SEO, there are a few common issues you can tackle right out the gate. This post will cover five common Shopify SEO problems and tips to solve them. (more…)

Using Bigcommerce SEO Features To Generate More Traffic To Your eCommerce Site

So, you opened up your new eCommerce webstore on Bigcommerce. Congratulations! But, whom are you going to sell to if you don’t have any traffic to your site? It’s time for some Bigcommerce SEO love.

One of the most important traffic generation strategies you will need to understand is search engine optimization (SEO). This is the art and science of ensuring the different pages on your site rank well in search engine results for the keywords that are related to your business.

This is not a challenge that is unique to Bigcommerce users. Every website must think about how they will execute their SEO strategy. But, this article is about Bigcommerce!

Let’s dive into what Bigcommerce offers in terms of SEO functionality, and how it can help you generate more website traffic. (more…)

Magento SEO Tips: A Basic Field Guide for Product Pages

In this guest post, Magento expert Robert Rand from Rand Marketing shares some Magento SEO best practices for product pages.

Search Engine Optimization (SEO) is the culmination of many on-site and off-site factors that search engines take into account when rankings your website for targeted keyword phrases.

When using Magento as your platform, you’re presented with many fields to fill out that can have a positive impact on SEO rankings. Some of these provide direct SEO benefits, by helping you to properly identify the focus of your content. Other fields play a more indirect role, helping shoppers understand why they should take a search engine’s advice and click an organic listing to visit your website.

This post contains explanations of some of the major SEO relevant fields in Magento. Additional fields can be added and manipulated, and there are also basic Magento settings that can be adjusted.

There are also factors, like URL structure, that can play an important role in SEO.  It can be helpful to pull in an SEO expert, but for those looking to make strides on their own, we recommend properly filling out the following fields for your products via the Magento Admin.

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Magento SEO: Setting Changes & Tips to Increase Rankings

Many retailers are focused on increasing their social presence or optimizing their online advertisements. But, in fact, 51% of all visitors from B2B and B2C websites come from organic search. This blows paid search and social out of the water.

With the majority of visitors are coming from search engines, it’s critical to optimize your Magento store for search. This post will focus on increasing your Magento SEO ranking. (more…)

Essential Magento SEO and Social Media Extensions for Your eCommerce Store

If you run an eCommerce site for your business, then you have most likely come across the term “search engine optimization.” SEO is a vitally important aspect of maintaining a presence online, as it essentially helps your site stand out from the rest by ranking it near the top of specific search engine queries (depending on what you target).

Magento understands the value of SEO and is dedicated to providing its users with a variety of free tools. In addition to that, there are Magento social media extensions available to help your business improve its presence on the world’s most popular social networks. Like SEO, social media now plays a critical role in the success of your eCommerce store, and many social media strategies go hand-in-hand with various SEO techniques.

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